The first ever Fashion's Night Out happened in New York in 2009. When the financial crisis hit people stopped spending money on luxury purchases. The fashion and retail industries were obviously struggling to stay afloat. So Vogue and a few of their friends put together the concept of one night only where champagne flowed freely and shoppers could be privy to great deals and discounts on designer items. Not only that it's also possible to get real life glimpses of celebrities turning out to these events. I know I would go just for a sighting of Lady Gaga or Mary-Kate Olsen! Haha! The idea in essence is that it's a celebration of shopping to remind people just how fabulous things really are and how terrific it feels to buy them.
This year Vogue's Fashion's Night Out has been held in 16 countries around the world from my home country England to Russia, from Turkey to Korea!
It just so happens that I live a short cab ride from the main shopping district of Seoul, Myeongdong.
It also just so happened that a lovely friend of mine and I were planning to do a bit of retail therapy.
It also just so happened that a lovely friend of mine and I were planning to do a bit of retail therapy.
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| The lovely friend. |
I somehow managed to exercise some self control for once and didn't buy a lot. I walked away with a new coat and a very fall-esque gold dream catcher style necklace with tan feathers. I mainly spent the evening browsing the stores and sipping Champagne.
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| Vogue Fashion's Night Out. Seoul. September 21. |
Oh and avoiding photographers! If I hadn't gone there straight from work I might have felt more confident under the glare of their HUGGGGGEE lenses. I think they got a few cheeky shots anyway, if felt like they were lurking everywhere ready to pounce and get the shot. If you look at this pic you'll see what I mean, they weren't shy!
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| Photographers getting up close and personal @ Vogue Fashion's Night Out. |
The shops were pretty jam packed and I saw a lot of outfits I loved. There were two girls who really stood out to me though. These were my favourite outfits of the night!
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| Favourite outfits @ Vogue Fashion's Night Out. |
The two girl's worked in the fashion industry so clearly that explains just how chic their looks are. Or at least that's what I'm telling myself to make me feel better about not looking like this! I loved both of these looks. The left girl's outfit stood out from the crowd the most because of the colors. The pink skirt is from the current season at Zara. Her clutch is by Marc Jacobs and honestly was to die for! The girl on the right was also wearing a skirt by Zara. Her jacket was from a Korean retailer that I don't know I'm afraid.
All in all it was a fun night, I wouldn't mind sipping champagne every time I shop. I'll certainly miss it the next time I'm shopping. I think the night definitely does what Vogue intends, reminds you of the joy and fabulousness in shopping. A dangerous thing if you ask me!
Of course you can visit Myeongdong to shop anytime you like! ^^
How To Get To Myeongdong Shopping District.
The easiest way to reach Myeongdong is by subway line 4. Go to Myeongdong station and leave by exit 6. Walk down the street directly on your left and you'll immediately be on the main shopping street.
Myeongdong is the shopping hub of Seoul. The streets here are packed with retailers. There's a lot of western brand stores in this district including H&M, Zara, Mango, Forever 21, Ralph Lauren, Gap and Steve Madden. There are smaller scale outlets of stores like Diesel, Replay, and most cosmetic brands in the department stores Shinsagae and Lotte.
If you have any questions about shopping in Seoul please leave me a message here. Make sure to follow Seoulsome so you can keep up to date with great places in and around Seoul.
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